Reliance Consumer Products (RCPL), the fast-moving consumer goods (FMCG) arm of Reliance Retail Ventures, is strategically expanding into India’s confectionery market. This move follows its recent acquisition of iconic candy brands such as Pan Pasand and Coffee Break from Ravalgaon Sugar Farm for ₹27 crore .
RCPL’s approach involves revitalizing legacy Indian brands that have experienced challenges due to increased competition and rising operational costs. This strategy mirrors its earlier acquisition of Campa Cola in 2022, which was successfully relaunched and expanded internationally within two years .
Since its inception less than three years ago, RCPL has rapidly ascended to become one of India’s top 10 FMCG companies by revenue in the 2024–25 financial year. The company’s diversified portfolio now includes beverages, staples under the ‘Independence’ brand, and a growing range of confectionery products .
By targeting affordable, nostalgic products like ₹1 candies, RCPL aims to capture a significant share of India’s vast and fragmented confectionery market. This market is currently dominated by established players such as ITC, Parle, and DS Group. RCPL’s deep financial resources, extensive distribution network, and aggressive acquisition strategy position it to disrupt the sector and appeal to value-conscious consumers across the country .
In summary, Reliance Consumer Products is leveraging its strengths to make a significant impact in India’s confectionery industry, aiming to revive beloved brands and offer affordable treats to a broad consumer base.
