he recent terrorist attack in Pahalgam, Jammu and Kashmir, on April 22, 2025, has had a profound impact on India’s tourism industry. The attack, which resulted in the deaths of at least 26 tourists, has led to widespread cancellations of travel plans to the region.
Impact on Tourism
Travel agencies across India have reported a significant surge in cancellations of Kashmir tour packages. In Delhi, nearly 90% of bookings for Kashmir have been canceled, with many tourists opting to shift their plans to alternative destinations. Tour operators in eastern India, including Kolkata and Siliguri, are experiencing a similar wave of cancellations, raising concerns about the potential undoing of years of recovery and growth in the region’s tourism sector.Business Today
Government and Industry Response
In response to the attack, the Indian government has taken several measures:
- Diplomatic Actions: India has held Pakistan responsible for the attack, leading to the suspension of the Indus Water Treaty and the closure of a key land border crossing.
- Security Measures: A massive manhunt has been launched to apprehend the perpetrators, and security has been heightened across the region.
- Tourism Sector Support: The government has intervened to prevent surge pricing for flights and urged airlines to accommodate the unexpected demand from tourists seeking to leave the region.
Broader Implications
The attack has not only disrupted the tourism industry but also raised concerns about the safety of travelers in the region. The incident has been described as the deadliest targeting of civilians in India since the 2008 Mumbai attacks. The group claiming responsibility, “Kashmir Resistance,” is believed to be a front for Pakistan-based organizations, further escalating tensions between the two countries.
As the situation develops, travelers and agencies are advised to stay informed through official channels and exercise caution when planning trips to the region.
