Bajaj Finance, one of India’s leading non-banking financial companies (NBFCs), has set an ambitious target of achieving a ₹10 lakh-crore loan book by FY29, reinforcing its position as a growth-driven player in the country’s financial sector.
Currently managing assets worth over ₹3.5 lakh crore, the company plans to more than double its book size in the next five years, driven by strong retail lending, digital initiatives, and expanding product lines. This goal reflects Bajaj Finance’s confidence in India’s consumption story, rising credit penetration, and robust demand for personal and consumer loans.
Growth Strategy
The company is focusing on:
- Diversified lending across consumer finance, housing, SME, and commercial loans.
- Digital-first approach with an emphasis on technology-led customer engagement.
- Cross-selling opportunities by leveraging its vast customer base of over 80 million.
- Risk management through a prudent approach to asset quality and capital adequacy.
Leadership Transition on the Horizon
Bajaj Finance is also preparing for a leadership transition, as the tenure of its current Managing Director, Rajeev Jain, approaches completion. Reports suggest the company is keen on looking within its leadership pool for the next MD, ensuring continuity of culture, strategy, and execution.
This internal succession plan underlines the NBFC’s focus on stability and long-term vision, a hallmark of the Bajaj Group’s governance style.
What It Means for the Sector
If Bajaj Finance successfully achieves its target, it will further strengthen its dominance in India’s NBFC space, setting benchmarks for growth, innovation, and financial inclusion. For investors and customers alike, the journey toward a ₹10 lakh-crore loan book signals resilience and expansion, even amid evolving regulatory and economic challenges.


