Gold loans are witnessing increased demand across India as households look for quick and collateral-backed financing. With education fees, medical costs, and festive expenses rising, many borrowers prefer gold loans due to lower interest rates and faster approval compared to unsecured loans.
Banks and NBFCs are also expanding doorstep gold loan services and flexible repayment options. Analysts say gold-backed lending remains popular in India because of cultural trust in gold and its ability to provide liquidity during financial emergencies.
